INDUSTRY REPORT: CRAFTS
“Like many other SMEs, we didn’t have the resources or knowledge to enforce the IP my mom worked so hard to obtain; we simply weren’t prepared for this unforeseen fight,” said Ashley, a co-owner of the cosmetics brand. “While other platforms are seemingly turning a blind eye to this pervasive problem, Alibaba is moving the industry forward and bringing SMEs with it by giving small companies like ours a voice.”
Alibaba Group kicked off its annual 11.11 Global Shopping Festival on October 20, the biggest retail extravaganza in China.
Alibaba Group’s upcoming 11.11 Global Shopping Festival will see a record-breaking 290,000 merchants offer more than 14 million deals to Chinese consumers over the coming weeks.
