Advertising Inspires Success
Guojun Zhou is a hero in his hometown of Yunnan Province, China, for helping local farmers boost their revenues online. The 23-year-old college graduate set up a digital store for the farmers to sell a more lucrative type of maize on Alibaba Group’s B2C marketplaces, including Taobao, Tmall and Freshippo. Click to watch how Zhou leveraged Alibaba’s ecosystem to bring traditional farming community into the digital age.
This article was adapted from “The Furniture Industry is Seeing Transformative Growth through B2B E-Commerce” in FurnitureToday.
For businesses selling on B2B marketplaces, there are key considerations when it comes to marketing and selling to customers in other countries:
